Aside from their contract with Universal Parks & Resorts, Marvel's characters and properties have also appeared at Disney Parks. As of 2023, Marvel has film licensing agreements with Sony Pictures via Columbia Pictures (for Spider-Man films) and Universal Pictures (a right of first refusal to pick up the distribution rights to any future Hulk films produced by Marvel Studios), and theme park licensing agreements with IMG Worlds of Adventure and Universal Destinations & Experiences (for specific Marvel character rights at Islands of Adventure and Universal Studios Japan). Over the years, Marvel Entertainment entered into several partnerships and negotiations with other companies across a variety of businesses. For financial reporting purposes, Marvel was primarily reported as part of Disney's Consumer Products segment ever since Marvel Studios' reorganization from Marvel Entertainment into Walt Disney Studios. In 2009, The Walt Disney Company acquired Marvel Entertainment for US$4 billion it had been a limited liability company (LLC) since then. The company was a wholly owned subsidiary of The Walt Disney Company since 2009, and was mainly known for consumer products, licensing, and comic books by Marvel Comics, as well as its early forays into films and television/streaming shows, including those within the Marvel Cinematic Universe (MCU). Marvel Entertainment, LLC (formerly Marvel Enterprises) was an American entertainment company founded in June 1998 and based in New York City, New York, formed by the merger of Marvel Entertainment Group and Toy Biz.
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